Post truth

        Hello readers, I'm writing this blog as an assignment from the Department of English, MKBU. Here, I'm trying to give definition of post truth and some examples of it.      

 "The truth is rarely pure and never simple"

       -Oscar Wilde (The Importance of being Earnest)

Definition of post truth:

      Post truth means, denoting circumstances in which people are more likely to accept an argument based on their emotions and beliefs rather than one based on facts.

       This definition indicate that post-truths are created from people’s perceptions of the world and what they believe to be true is derived from personal beliefs perhaps influenced by others and emotional instincts rather than facts. This way and creating ‘alternative facts’ means that almost anything can become true – whether it is correct or not.

      Alternative facts are not a new concept, they have been part of journalism and politics for centuries. However, in this age of digital advancement and social media, the enhancement of readily available information and round the clock accessibility fuels the blurred lines between what’s true and what isn’t, also the influx and volume of information available makes it harder to distinguish between ‘facts’ and ‘alternative facts’. In the post-truth era perception of information is just as important, if not more important than if the information is true or false

 

      Post-truth in a media context can often be seen as a way to influence or wrongfully educate people with ‘fake news’. Whilst I have presented ways in which post-truth does have a presence in market research, in this context it does not attempt to present or use alternative facts intentionally or wrongfully but inevitably they play a part in both participant feedback and insight creation.

Examples:

        If it is said that "Mughals never ruled over India", this statement is contrary to the statement like "Mughals ruled India from 1526 to 1857". Both statements cannot be true and in order to ascertain the truth, we need to find out about the Mughal rule in India. Once we determine the fact, the statement contrary to it is either wrong or a deliberate misrepresentation of the truth/fact by someone who should know better or is simply lying to manipulate the audience.

Other examples are:

Sometimes people are disagree with some rules and regulations. That's why they comments on this condition. They shares their disagreement with another person. And slowly slowly they creates a large group. And finally it becomes large movement.

Most of the time there are many big things. And as stated, the work is not done. When politicians need votes they talks about bringing bigger reforms. But after winning, the reality is something different.They forgets their promises.

In this fiction is more and fact is less. When politicians need their behaviour is different and after work is done their behaviour is different and they avoids people's situation. There is a big difference in both the situations.